The Importance of Customized Orders in Shorter Lead Time

The digital age has reshaped customer expectations across every industry by serving up instantly gratifying experiences that seem as if they have been tailored to the individual. In this podcast by The Jasani Group, the listener will hear how this newfound customer expectation extends to the jewelry industry and what customers look for in both product and personalization. Listeners will learn about a number of tools that support digital customization and how customer and businesses can collaborate to create unique pieces and keep the customers engaged and informed throughout the entire process. The Jasani Group is a vertically integrated company with expertise in all facets of the diamond industry, from rough diamond trading, to state-of-the-art diamond manufacturing, global distribution, jewelry manufacturing and marketing of branded jewelry.