The Passle Podcast - CMO Series
Business:Marketing
There’s no clear path to a successful career in legal marketing, but there are emerging trends and development opportunities that professionals can lean into to progress in a legal marketing career.
Someone able to offer guidance for others looking to take a more direct route to a role within the profession is Andrea Burke, Director of Client Development at Am Law 50 global law firm, WilmerHale.
Ed Lovatt welcomes Andrea to the CMO Series to discuss her career journey and top tips for professionals looking to advance in the industry.
Andrea and Ed explore:
Episode 140 - Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services?
CMO Series Podcast LIVE - Erin Stone Dimry on Positioning Your Firm as the Go-To Choice
Episode 139 - Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey
Episode 138 - Vicky Hanks of Blake Morgan on Building an Effective Employee Brand
CMO Series REPRESENTS - Empathy in Action: Kristen Gibbons Feden’s Journey to Justice
Episode 137 - Deborah Farone on Why BD Coaching is Essential for Women
Episode 136 - Sheenika Gandhi of Greenberg Glusker on Reimagining Associate Training For BD Success
Episode 135 - Vicky Cunningham of Efficio Consulting on Aligning Content with the Client Journey
Episode 134 - Matt Dixon of DCM Insights on What It Takes To Be A Rainmaker in Today’s Market
CMO Series REPRESENTS - Inspiring Inclusion: Creating a Culture of Action and Accountability
CMO Series REPRESENTS - Inspiring Inclusion: Promoting a Culture of Recognition from the Top
Episode 133 - Susanne Pugsley on What it Takes to Become a Marketing & BD Consultant
Episode 132 - Hugo Peña of Gonzalez Calvillo on The formalisation of Law Firm Business Development
Episode 131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand
Episode 130 - Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD
Episode 129 - Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms
Episode 128 - Melodie Tilley of FordHarrison on Creating A Culture Of Human Connection In Legal Marketing
CMO Series REPRESENTS - Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging
Episode 127 - Karen Snell of Kennedys on Modernising & Globalising a BD function
Episode 126 - Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development
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