Matt Cross Tap Takeover Episode
Ash Management owns and operates many, many restaurants and bars across the Central Coast, including the Frog & Peach Pub, Mother’s Tavern, Shell Beach Brewhouse, Rooster Creek Tavern, Mason Bar & Kitchen, Creaky Tiki, Milestone Tavern, and Bull’s Tavern. In fact, Bull’s Tavern is where it all began for Ash Management owner Billy Hale, who started as a janitor there while studying at Cal Poly University in the 80s. Billy leans on two critical people to keep the Ash Management properties on point: Jason Gable and Eric DeMatteo. These two are sort of the yin and yang of management, Jason focusing on the back of house and Eric focusing on the front of house. The two of them sat down with me and Matt to talk about their humble beginnings, how they’re raising a generation of employees, and how Californians are different from East Coasters.
*Note: Ash Management owns too many properties to list — besides, that list keeps changing! Here, I’ll list the main spots we chat about in the episode.
Shell Beach Brewhouse / @shellbeachbrewhouse
Rooster Creek Tavern / @roostercreektavern
Mason Bar + Kitchen / @masonbarandkitchen
Central Coast Meat Market & BBQ / @centralcoastmeatmarket
20th Season Best Of: Media
20th Season Best Of: Gear
20th Season Best Of: Winemakers
20th Season Best Of: Miscellaneous
20th Season Best Of: Spirits
20th Season Best Of: Specialty
20th Season Best Of: Brewers
20th Season Best Of: Farmers, Ranchers, Fishers
20th Season Best Of: Chefs and Restaurants
Bonus Conversation: Why Are So Many Restaurants Closing?
Tuscan Mustang: Cal Poly student Mary Carli pursues her education “half a world away”
Sidecar Cocktail Company: Slinging poison, serving dumplings, and smooth jazz
LEGENDS: Sommelier-turned-farmer Rajat Parr
LEGENDS: Cult brewers Vinnie and Natalie Cilurzo, Russian River Brewing
LEGENDS: Chuck Hiigel, czar of Central Coast beer
LEGENDS: Taco Works brand tortilla chips with CEO Robbie Bayly
LEGENDS: Cattaneo Brothers jerky with CEO Katelyn Kaney
LEGENDS: Brown Butter Cookie Company with Traci Hozie Alderson
LEGENDS: Steak and Champagne Cake at The Madonna Inn with Amanda Rich
LEGENDS: Santa Maria Style BBQ at Far Western Tavern and Susie Q Brand with Susie Righetti
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