How to See Around Corners with Rob Carter (FedEx) | Ep. 57 | The Science of Leadership

In this episode of The Science of Leadership, host Tom Collins sits down with Rob Carter, a visionary leader who recently retired after a 31-year career at FedEx. They discuss the invaluable leadership skill of  seeing around corners—the ability to anticipate what's coming before it arrives and lead through uncertainty with clarity and conviction.

 

Rob shares that the key to this skill is a willingness to embrace change, recalibrating our "risk meters" to recognize that the status quo is often the riskiest strategy of all. He illustrates this with two powerful examples from FedEx's history:

 

• The Internet Revolution: Rob recounts how a chance meeting in 1994 with Bill Joy of Sun Microsystems led FedEx to build the first transactional website, long before other companies saw the internet as anything more than a communication platform. This innovation, which won a Smithsonian Award, fundamentally changed how the world thinks about business and logistics.
• The Wireless Revolution: Rob describes how FedEx strategically bought up radio spectrum and developed handheld computers in the late 70s to capture and transmit data from the "edge of interaction". This foresight created the foundation for modern supply chains and was a key driver of the company's global growth.

 

Drawing on scientific principles, Rob explains that this skill, known as strategic foresight, is a powerful predictor of superior organizational performance and profitability. The discussion introduces a new leadership metric, the Adaptability Quotient (AQ), which Rob describes as the antidote to a "leadership bug" of being stubborn and stuck in one's own paradigm. Rob also shares his personal leadership mantra: "Work hard, lead a balanced life, and have an undying respect for people."

 

Also, I am excited to announce the release of my new book, "The Four Stars of Leadership," a culmination of over three years of dedicated work, and I'm confident it will be an immensely interesting and helpful guide on your journey to becoming a better leader. Don't miss out on this essential resource—order your copy today at Amazon or Barnes & Nobles and share your thoughts with me!

Key References

Day, G. S. & Schoemaker, P. J. H. (2005). Scanning the periphery. Harvard Business Review, 83(11), 135–148.

Rohrbeck, R. & Kum, M. E. (2018). Corporate foresight and its impact on firm performance: A longitudinal analysis. Technological Forecasting and Social Change, 129, 105–116. https://doi.org/10.1016/j.techfore.2017.12.013