Ep. 64: Getting 25k organic app downloads w/ Caleb Dykema from Vault

2023-04-06

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Ep. 64 features Caleb Dykema from Vault, which is the Mint of sports betting. Hear him discuss: His background as a Mechanical Engineer and creating physical products before getting into software (including one that he patented!) How the initial version of Vault as a simulation engine led to the discovery of new user problems, resulting in an early pivot Why he focuses so much of his time on customer development, and how interviewing hundreds of people has helped shape the product Generating 25,000+ app...

Ep. 64 features Caleb Dykema from Vault, which is the Mint of sports betting.

Hear him discuss:

His background as a Mechanical Engineer and creating physical products before getting into software (including one that he patented!)
How the initial version of Vault as a simulation engine led to the discovery of new user problems, resulting in an early pivot
Why he focuses so much of his time on customer development, and how interviewing hundreds of people has helped shape the product
Generating 25,000+ app downloads organically last NFL season, and how he is planning to reach his goal of 80,000 MAU next NFL season
Why he thinks “personalization is gonna be the name of the game over the 3-5 years”
How he thinks about the affiliate business model, and why he “doesn't think that anybody's really mastered revenue generation quite yet”

Learn more 👇

➡️ Vault website

➡️ Caleb Dykema on Linkedin

➡️ Vault on Linkedin

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This episode is brought to you by SBC Summit North America, the biggest dedicated igaming and sports betting event in North America, which returns to New Jersey May 9-11.

To learn more and secure your ticket for SBC Summit North America visit www.sbcevents.com, and make sure to use promo code BSP23 for $200 of your pass.

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