Episode Summary
In this episode of the Solar Maverick Podcast, Benoy talks with Brian Lynch who is the Director in Sales and Business Development in Solar plus Storage for LG Electronics which manufactures high efficiency high quality PV modules solar panels in the US and South Korea. Jon speaks about a lot of interesting topics like residential solar customers will pay more for premium solar equipment and brand awareness matters, how to lower residential solar customer acquisition cost, and why solar assets are underperforming their initial production estimates.
Benoy Thanjan
Benoy Thanjan is the Founder and CEO of Reneu Energy, as well as an advisor for several solar startup companies. Reneu Energy is a premier international solar energy consulting firm and developer, and the company focuses on developing commercial and industrial solar, as well as utility-scale solar plus storage projects. The company also sources financing for solar projects and hedges both energy and environmental commodities.
Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity, which merged with Tesla in 2016. He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity, to move into the east coast markets. Benoy also worked at Vanguard Energy Partners, Ridgewood Renewable Power, and Deloitte & Touche.
Brian Lynch
Brian Lynch is Director in Sales and Business, Solar plus Storage at LG Electronics. He works with accomplished sales team to expand market of LG's high efficiency and high quality PV modules (made in Huntsville, AL) and next-gen ESS products. Brian has 18 years of solar experience and is experienced in solar industry marketing, communications, and business development professional. Brian has been involved in hundreds of megawatts of solar projects that are generating clean energy around the world.
Sponsor:
Summit Ridge Energy
Thank you to Summit Ridge Energy for sponsoring this episode of the Solar Maverick Podcast!
Summit Ridge Energy is the leading owner-operator of community solar projects in the United States. The team has been a strong force within the U.S. commercial solar market for years and was instrumental in the creation of "virtual" power purchase agreements and associated financing structures. Summit Ridge Energy has leveraged this experience to launch Summit Ridge Capital, a dedicated funding platform that acquires pre-operational community solar and battery storage projects.
SRE also works with land owners across the country to maximize the value of their acreage by offering predictable lease income to host their solar farms.
From site identification and system design, to take-out financing and construction management, Summit Ridge is the most complete solutions provider in the community solar space.
https://srenergy.com
info@srenergy.com
Stay Connected:
Benoy Thanjan
Email: info@reneuenergy.com
LinkedIn: Benoy Thanjan
Website: https://www.reneuenergy.com
Brian Lynch
Website: https://www.lg.com/us/solar
Linkedin: https://www.linkedin.com/in/belynch/
Email: brian.lynch@lge.com
Articles that Brian has wrote are listed below.
There’s more to solar systems than module capacity
https://pv-magazine-usa.com/2020/07/06/yield-for-growth/
Underperforming solar assets shade the entire industry. Here is how to fix it
https://pv-magazine-usa.com/2021/03/10/underperforming-solar-assets-shade-the-entire-industry-here-is-how-to-fix-it/
2020: Top Takeaways on Selling Solar Through a Pandemic
https://solarindustrymag.com/2020-top-takeaways-on-selling-solar-through-a-pandemic
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This episode was produced and managed by Podcast Laundry (www.podcastlaundry.com)
SMP 157: Proposed California Community Solar Program Update(April 2024)
SMP 156: How to develop Solar and Storage on Disturbed Land with AC Power?
SMP 155: Capital Solutions for Real Estate for Solar and Battery Storage with SolaREIT
SMP 154: How Aurora Solar is innovating the residential and commercial sales experience through software?
153: How Sunstone Credit is providing debt financing for an underserved market in solar?
SMP 152: How Anza Renewables is innovating solar module & energy storage procurement?
SMP 151: Proliferation of Flexible Solar in Space
SMP 150: How SunRaise Capital is innovating residential solar financing?
SMP 149: Jigar Shah, Director of the LPO of the DOE, Discusses How the Solar Industry Has to Innovate
SMP 148: How Summit Ridge Energy is dominating the Virginia Community Solar Market?
SMP 147: RE+ Conference Takeaways
SMP 146: How Erthos is revolutionizing Utility Scale Solar Construction?
SMP 145: US Community Solar Market Analysis
SMP 144: Luxpower: Introduces its Innovative Inverter Technology to the US Market
SMP 143: Insights on the US Solar and Storage Market
SMP 142: The Benefits of Local Solar
SMP 141: Unlocking Your Solar Project’s Potential with Operations and Maintenance
SMP 140: Agrivoltaics: One of the Next Frontiers in Solar
SMP 139: Opportunities and Challenges with the PJM Solar Market
SMP 138: North America Solar Manufacturer discusses how they differentiate from Foreign Competition
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