Episode 21 - Authenticity Marketing and The Gaming Industry

This week on the Smarketing Show-an Inside look at authentic marketing through the gaming industry with special guest Karen Chalmers, Marketing Director at Big Blue Bubble. Rick, Cheryl, and Karen discuss how the gaming industry has been positively affected my COVID-19, as video gameplay was up 75% during peak hours and marketing spend in the gaming industry is up 18%.

Plus- find out why Big Blue Bubble prides itself when it comes to promoting authentic marketing and how you can follow suit.

Like and Follow Big Blue Bubble and their authentic marketing on social platforms- all made here in London Ontario. Their new game- Forgone is being launched in stores this Fall!