Mike and Becky Hicks own Lincoln Market & Deli in San Luis Obispo, California, which is right around the corner from my house and their own house. If you’ve never been to this deli before, I’ll describe it: Lincoln is warm and cheery, an old building that’s been updated with colorful murals inside and out. There’s a long communal table in the front room, a grocery section, a bottle shop, a boutique with fun things anyone would want, a patio, and my daughter’s favorite section, the pinball and video game cave. It’s situated deeply in a residential neighborhood, and Mike and Becky saw its potential before they bought it. Listen in as they describe their journey as business owners and “sando slayers.”
Lincoln Market & Deli
Instagram: @lincolnmarketdeli
20th Season Best Of: Media
20th Season Best Of: Gear
20th Season Best Of: Winemakers
20th Season Best Of: Miscellaneous
20th Season Best Of: Spirits
20th Season Best Of: Specialty
20th Season Best Of: Brewers
20th Season Best Of: Farmers, Ranchers, Fishers
20th Season Best Of: Chefs and Restaurants
Bonus Conversation: Why Are So Many Restaurants Closing?
Tuscan Mustang: Cal Poly student Mary Carli pursues her education “half a world away”
Sidecar Cocktail Company: Slinging poison, serving dumplings, and smooth jazz
LEGENDS: Sommelier-turned-farmer Rajat Parr
LEGENDS: Cult brewers Vinnie and Natalie Cilurzo, Russian River Brewing
LEGENDS: Chuck Hiigel, czar of Central Coast beer
LEGENDS: Taco Works brand tortilla chips with CEO Robbie Bayly
LEGENDS: Cattaneo Brothers jerky with CEO Katelyn Kaney
LEGENDS: Brown Butter Cookie Company with Traci Hozie Alderson
LEGENDS: Steak and Champagne Cake at The Madonna Inn with Amanda Rich
LEGENDS: Santa Maria Style BBQ at Far Western Tavern and Susie Q Brand with Susie Righetti
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