Jewelry design isn’t just about creating beautiful pieces, it’s a strategic tool that can help set retailers apart from competition, deepen relationships with customers and provide consumers with a unique, meaningful and emotional experience that can lead to incremental retail sales. In this podcast, award winning jewelry designer Robin Garin, of Indigo Jewelry takes the listener through how a jewelry retailer benefits from offering this customized service. She discusses the steps in the process, offering tips on how to make the experience easy and successful for both the retailer and the customer.