Jewelry Technology - Benefiting from the Tools of the Trade

The jewelry industry has been around for centuries, but the tools used to produce fine pieces have changed and evolved. Jeff Weinman talks about some of the most important technical advances in jewelry design and manufacturing, dispelling the myth that these modern technologies take away from individuality and craftsmanship and, in fact, provide the designer greater ability to refine, customize and make pieces with even more precision. He showcases how technology increases newness in a retailer’s case and provides them the ability to “say yes” to consumer desire in order to gain the sale.  Jeff Weinman is senior vice president of ODI/Original Designs a company celebrating sixty years as a trusted source for diamond bridal and fashion jewelry.