The jewelry industry has been around for centuries, but the tools used to produce fine pieces have changed and evolved. Jeff Weinman talks about some of the most important technical advances in jewelry design and manufacturing, dispelling the myth that these modern technologies take away from individuality and craftsmanship and, in fact, provide the designer greater ability to refine, customize and make pieces with even more precision. He showcases how technology increases newness in a retailer’s case and provides them the ability to “say yes” to consumer desire in order to gain the sale. Jeff Weinman is senior vice president of ODI/Original Designs a company celebrating sixty years as a trusted source for diamond bridal and fashion jewelry.
Break Six Rules to Sell More Bands
Mastering The Brand Balancing Act
Securing the Sale: Is Gold Filled Jewelry Right For You
Inflation Survival Guide
Say Yes to Colored Gemstone Engagement Rings
Beyond the Sparkle - Gemstones in Modern Consumer Trends
The Sustainability Opportunity: Reaching a New Customer
A Winning Formula: Email Marketing
Shining Opportunities: Embracing Lab-Grown Diamond Jewelry
Personalization & Customization: Grow & Retain a Customer Base
Diamond Inclusions: Nature’s Storyteller
Applying the 80-20 Rule to Managing Diamond Jewelry Inventory
The Power of a Strong Logo
The Growing Market for Men’s Jewelry
5 Key Insights into the Lab Grown Phenomenon
The Rise and Importance of Special and Custom Orders
The Growth and Opportunity in Colored Diamonds
Seed to Stone: A Behind-the-Scenes Tour of the Premium Diamond Growth Process
Building Your Business With Diamond Milestones
From the Laboratory: Everything Retailers Need to Know About Disclosure and Detection of Diamonds
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