Episode 128 - Melodie Tilley of FordHarrison on Creating A Culture Of Human Connection In Legal Marketing

While remote and hybrid working has become the norm for many, establishing real human connections can be a challenge. Creating a culture of meaningful connection and collaboration in a law firm requires intention.

 

Eugene McCormick is lucky to welcome someone who has not only created a culture of human connection within the legal marketing and BD team, but across the entire firm and multiple geographies. Melodie Tilley, Chief Client Development Officer at FordHarrison, joins the CMO Series Podcast to share her insights on how to do it effectively.

 

Melodie and Eugene discuss:

• The point in Melodie’s career she realized the importance of human connection and creating a culture that enables that to happen 
• How to successfully run internal and external events that build connections and collaboration 
• The challenges and barriers to success in getting those events off the ground
• How physical events align with content strategy and other marketing and BD activities
• How coaching programs are helping foster human connections across the business
• The impact on the marketing team and the wider firm 
• Advice for other marketing and BD leaders looking to create more opportunities for human connection in their firm