Personal Branding for Leaders: How to Build Influence That Lasts

Everyone has a personal brand, by design or by default!

In this episode of The Lida Citroën Podcast, Lida breaks down what personal branding really means (and what it doesn’t), why it’s the foundation of influence, and how your values, reputation, narrative, and visibility shape the opportunities that come your way.

If you’ve ever believed that doing good work quietly should be enough, this conversation will challenge that thinking.

Lida shares the practical framework she uses in her executive coaching sessions with professionals around the world to help them:

• Identify the values that anchor their brand

• Understand how they are currently perceived (perception mapping)

• Define how they want to be known and remembered

• Identify their true target audience

• Align their narrative, network, and digital presence with their desired reputation

 

You’ll learn why personal branding is not self-centered; it’s service-centered! And why clarity about who you are makes it easier to say no, set boundaries, and show up with confidence and authenticity.

This episode will help you build a personal brand that gives you influence, credibility, and the ability to be advocated for, even when you’re not in the room.

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Links from this episode

The New Rules of Influence

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