Episode 110 - Delivering successful research projects: What legal marketers need to know

In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for professional services marketers. 

Simon Hayhurst, Director of Hayhurst Consultancy, a B2B market research consultancy, joins the series to share his invaluable insights on how legal marketing and business development professionals can get their research projects off the ground, as well as how to avoid the common pitfalls and drive strategic decisions. 

Simon and Charlie explore:

• The first step to successfully getting a research project off the ground
• The most common pitfall marketers make when designing a questionnaire and writing the survey questions
• How marketers should approach profiling and identifying the right people to survey to  give them the information they need
• The importance of having a hypothesis about the audience you intend to survey
• The key considerations marketers should be thinking about when it comes to analyzing the findings of a survey
• How marketers should approach presenting their research findings externally
• Top tips for professional service marketers undertaking a research project