Marketing is not sales. Let’s get that out of the way right now. Sales and marketing can and should work closely together, but these two business functions are not one in the same. Marketing is the engine of your business, it keeps you competitive, valuable to your customers, brings in new customers, and keeps your business well in business. And all digital marketing is marketing practices taken online.
The world of business is always changing, business and the way we do it is no different. Digital marketing, also called Internet marketing, is the most cost effective way to reach, connect, and build relationships with your customers. And I love this stuff! It's always changing and growing, the tools and concepts we cover in this episode will help you get a competitive edge over your competition. More importantly, you will finish this episode with the knowledge to build a profitable relationship with your target audience.
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