Branding connects you with your customers at an emotional level.
Strong branding gives your brand a more human quality which people can relate to more than a company that's all business.
In this weeks episode of AIBF Business Talk, Elaine speaks to Barbara Monaghan of Cube Design about the power of branding and the importance of strategy in creating your brand.
Cube Design creates and develops brand strategy and design for ambitious entrepreneurs and leaders of SMEs, so that they can build a positive culture in their business, and trust with their audience by defining their authentic purpose.
Barbara believes that purpose matters because it guides every business decision, and influences the perception of the business to their brand believers.
In her words: “A strong brand will build a strong purpose, and strengthen trust and loyalty with its audience.”
The All-Ireland Business Foundation would like to thank Barbara for sharing her valuable insights with our listeners.
We are proud to support and endorse her work with Cube Design.
Episode 134: Turning Swords Pavilions Green: A Blueprint for Environmental Excellence
Episode 133: Innovation in Learning: Conor Hannaway Shares Strategies for Success
Episode 132: From Setbacks to Success: Ciarán Stone's Entrepreneurial Journey with Square Root Solutions.
Episode 131: Breath of Fresh Hair: Empowering Clients Through Hair Loss - The Denise Ryan Approach
Episode 130: Solar Evolution's Brigid Walsh: Illuminating the Path to Sustainable Energy Solutions
Episode 129: Strategies for Success: OceanConnects CEO Helen Rowland's Insights into Call Centre Management
Episode 128: The Power of Sibling Synergy: Realtime Recruitment's Path to Success
Episode 127: Empowering Women: Insights from AIBF's Inspirational Business Person of the Year Helen McCormack
Episode 126: Cutting Carbon, Boosting Business: Climeaction's Holistic Approach Unveiled with Paul Murphy
Episode 125: Digital Marketing Demystified: Insights from Sixtwo Digital's Colm Hanratty
Episode 124: Damien McDonnell: Eco-Friendly Innovation: The Power of Dry-Ice Cleaning in Industrial Operations
Episode 123: Aidan Harte: Pioneering SME Development Across Continents
Episode 122: Navigating the Future of Payments: Insights from Card Fox's Tom Galway
Episode 121: Making Room for Success: Nesta's Journey from 'Need More Space' to a Storage Industry Leader
Episode 120: From Pirate Radio to PR Royalty: Dublin Dynamo Paul Allen's Three-Decade PR Journey
Episode 119: Navigating the Property Sector: A Deep Dive into the Market with Helen McCormack Estate Agents
Episode 118: Unleashing the Entrepreneurial Spirit: Dr. Eileen Forrestal’s Journey to Self-Discovery and Success 🌟
Episode 117 - Shea McNelis: Orchestrating Success in Events and Security!
Episode 116: Contracting in the Digital Age: Fenero’s Role in Facilitating Flexibility and Financial Prosperity
Episode 115: From Grassroots to Greens: Colm McCarthy’s Entrepreneurial Odyssey
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Commercial Edge: Unleash the Power of People
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money