Among younger consumers, sustainability is a huge consideration when buying diamonds, ranking on par with both price and design. On behalf of KP Sanghvi, Charles Stanley, of DeBeers North America illustrates why it is important for businesses to have a sustainability strategy. He discusses today’s consumer and how they are placing “positive impact” as a key purchase consideration when buying diamonds and how the industry is working hard to build this value proposition. Additionally, he showcases how a retailer can effectively communicate this to their customers at retail. For over five decades KP Sanghvi has dedicated itself to the art of perfection in craftsmanship, a dedication that shows in its products, ethics and its people. The company has built strong relationships with clients all over the world, and their manufacturing and sourcing capabilities are second to none.
Securing the Sale: Is Gold Filled Jewelry Right For You
Inflation Survival Guide
Say Yes to Colored Gemstone Engagement Rings
Beyond the Sparkle - Gemstones in Modern Consumer Trends
The Sustainability Opportunity: Reaching a New Customer
A Winning Formula: Email Marketing
Shining Opportunities: Embracing Lab-Grown Diamond Jewelry
Personalization & Customization: Grow & Retain a Customer Base
Diamond Inclusions: Nature’s Storyteller
Applying the 80-20 Rule to Managing Diamond Jewelry Inventory
The Power of a Strong Logo
The Growing Market for Men’s Jewelry
5 Key Insights into the Lab Grown Phenomenon
The Rise and Importance of Special and Custom Orders
The Growth and Opportunity in Colored Diamonds
Seed to Stone: A Behind-the-Scenes Tour of the Premium Diamond Growth Process
Building Your Business With Diamond Milestones
From the Laboratory: Everything Retailers Need to Know About Disclosure and Detection of Diamonds
Piercing & Zapping Parties 101
The Rising Popularity in Colored Gemstones
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