Esperienza personale. Translated to English, personal experience. Urbano Brini is on a mission. He wants everyone who visits Florence and Tuscany to have a once in a lifetime adventure.
Several years ago, he started Florencetown Tours. What began as a simple self-guided bike ride around the city has grown into something much bigger. Something more unique. Something more personal.
Last December, I visited Urbano in his office, located a stone's throw from the Arno River. The view alone must provide Urbano with some of his most creative ideas. He is laser-focused on customer service and has a keen understanding of what savvy tourists desire. Urbano will be the first to tell you that what visitors want changes over time.
Take Florencetown, for instance. Many of the companies offerings are group outings. Several people, many who you don't know, take a tour to see David, ride Vespa's, or retrace the footsteps of the Medici family. Typical things a lot of us do but leaves us feeling like a tourist rather than having the authentic experience we yearn for when visiting Italy.
Urbano and his team noticed this and wanted to offer their clients something more. They didn't need to reinvent the wheel; they just needed to look at the way people want to experience Florence and Tuscany differently. By differently, we mean privately, uniquely, and off the beaten path. Something that when you tell your friends what you did on your trip, they say, wow! How in the world did you get to do that?
Urbano makes dreams come true. It shouldn't be that much as a surprise, as you will find out by listening to this podcast, Urbano is one of the biggest dreamers of them all. We are lucky that he wants to share them with the world.
Episode 95: Wine and Cheese, Fixer To Fabulous
Episode 94: Embracing Nature's Tranquility: La Gualda Vecchia
Episode 93: Sara Amrhein-Artist In Florence
Episode 92: Cooking In Tuscany, and In Your Own Home
Bringing Tuscany to the United States, or Wherever
Episode 90: Callegari Custom Wine Experiences
Episode 89:Total Sicily Podcast
Episode 88: To Tip or Not To Tip in Italy
Episode 87: Tuscany For The First Time
Episode 86: Pushing Boundaries with Art
Episode 85: A Tourist Tax in Florence?
Episode 84: Italian America Magazine
Episode 83: It’s Time for Wine School!
Total Tuscany Episode 82: Italy’s Finest
Total Tuscany Episode 81: Getting Your Italian Citizenship
Total Tuscany Episode 80: Pasta Mike
Episode 79: Discovering Sicily
Episode 78: Rediscover San Gimignano
Episode 77: Too Good To Be True? The 1-Euro Home In Italy!
Episode 76: Let Italy Come To You!
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