Episode 59 - Lynn Tellefsen-Stehle of Structura Strategy Group on the forms and benefits of agile marketing for law firms

With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority or project that needs to be completed ASAP. That is the reality of today's legal marketing teams and the reason behind this week’s topic on the CMO series - Agile Marketing.

Ed Lovatt is lucky to explore this subject with Lynn Tellefsen-Stehle, Co-Founder and Chief Strategist at Structura Strategy Group and former CMO and Senior Marketing Leader for Wilentz, Goldman & Spitzer, Cahill Gordon & Reindel and Dentons.

Ed and Lynn cover: 

• The context in which agile marketing was born
• The technical definition of agile marketing and how it works 
• How Lynn came to agile marketing and when it became so crucial to her practice 
• What makes agile marketing something CMOs and marketing leaders should care about
• How well understood or leveraged agile marketing is in today's legal marketing functions
• How to go about diagnosing whether agile marketing is the solution to the problems a team is having
• Firms' readiness to adopt agile marketing
• What agile marketing looks like in practice
• The starting point for people interested in agile marketing for their firm