Promoting Your Brand with Influencers & Celebrities

Many of today’s consumers get their jewelry buying advice from social media influencers and celebrities. How can retailers use influencers to promote their brand? To find out, Cheryl Kremkow talks to Jordan and Allison Peck of Brevani, a popular brand from Color Merchants. Brevani's jewelry is often seen on the red carpet and shows like The Bachelorette. Learn how a retailer can partner with influencers or celebrities and how to take advantage of the times when celebrities wear the brands you carry. Brevani is a brand offered by Color Merchants Inc., which has garnered a reputation for unmatched quality and customer service. The Brevani brand is often seen on television programs and red carpets.