Episode 143 - Nick Andrews of Knight Frank on The Changing Nature of Building Trust in Professional Services Marketing

In this episode of the CMO Series podcast, we explore the evolving dynamics of client relationships within professional services. Join us as Cam Dobinson chats with Nick Andrews, Partner and Head of UK Commercial Marketing at Knight Frank, about the profound changes in relationship-building strategies post-COVID.

Nick shares his insights on the importance of chemistry and trust, the impact of hybrid working, and how firms can effectively build and maintain strong client relationships in the modern era. He also discusses the role of marketing in fostering trust and brand engagement, and the importance of focusing on strategies that make a significant impact.

Discover practical advice on measuring relationship strength, the significance of client feedback, and the critical need for curiosity and focus in marketing efforts. Tune in for an engaging conversation packed with valuable takeaways for professional service marketers.