If clever audio branding can influence our behaviour and drive our purchase decisions, what impact can good acoustic architecture and sound design in the built environment have on our well being and mental health?
In Ep.9 of The Quiet Mark Podcast, Simon Gosling seeks answers to that question from one of the world’s leading experts in the field of sonic identity, Steve Keller, to find out, when it comes to sound in adverts, what makes people tick and why, and to explore the lessons this can teach us in our approach to the acoustic design of products and places.
Steve Keller is Sonic Strategy Director for Studio Resonate, Pandora’s audio-first creative consultancy. With a degree in psychology and over 30 years of experience in the music and advertising industries, Steve’s work explores the ways music and sound impact consumer perception and behaviour.
Recent experiments have examined the relationship between sound and taste, the existence of audio archetypes, the cost and benefits of music, soundscapes and noise in healthcare settings, and how bias impacts the aesthetic judgements of advertising professionals.
Steve raises the subject of ‘Alarm Fatigue’ in hospitals. The alarms, beeps and chatter of a hospital aren’t just uncomfortable for patients and staff: the noise can undermine safety and health.
One report by the American Association of Critical-Care Nurses found that from 72% to 99% of all hospital alarms were false. At just one hospital – Johns Hopkins Hospital in Baltimore, Maryland – there is an average of 350 alarms per patient per day.
Steve talks of ambient musician Yoko Sen who, after an unsettling hospital stay, founded a start-up that creates more pleasing sounds for medical devices and the work of famed composer and U2 Producer, Brian Eno who produced two pieces of light installation art designed to relax patients at The Montefiore Hospital in Hove.
Pandora is a leading music and podcast discovery platform, providing a highly-personalized listening experience to approximately 70 million users each month. As the largest streaming music provider in the U.S., with an industry-leading digital audio advertising platform, Pandora connects listeners with the audio entertainment they love. Pandora is a subsidiary of Sirius XM Holdings Inc.. Together, Pandora and SiriusXM have created the world's largest audio entertainment company.
Episode 46: Soundscaping for Success - Solutions For a Noisy World - With Evan Benway, Managing Director at Moodsonic, and Ethan Bourdeau, Sound Concept Lead at IWBI
Episode 45: LOUD IN THE USA! - The Dangers of a Noisy Planet - with Rick Neitzel - Full Professor of Environmental Health Sciences and Global Public Health at University of Michigan
Episode 44: I Heard it Through the Grapevine - with Dan Belmont, Wine Ambassador at Liebherr UK
Episode 43: Find Your Quiet Place - with Gregory Scott - Founder at SoundPrint
Episode 42: Eco-Friendly Acoustics- Creating spaces that are kind to our ears and to our planet!
Episode 41: And The Winner Is... The Sound of the Year Awards 2021
Episode 40: Quiet in the Kitchen with Magimix and Cake-Boy
Episode 39: Quiet Deliveries - NAS (UK) Silent Approach™️ Programme
Episode 38: Empowering the Building Industry to Write Healthier Specifications
Episode 37: The Quiet Mark & NBS Partnership - Prioritising Wellbeing in Buildings
Episode 36: The Top 10 priorities for our Homes in 2022 - Jane Blakeborough - Research Director at Trend-Monitor
Episode 35 - Lobbying for Healthy Homes & Sustainable Building Design - Daniel Slade Policy & Projects Manager, TCPA, and Cat Hoad - Interior Design Declares Steering Committee Member
Episode 34 - MODULAR SPACES FOR THE NEW ERA OF OFFICE DESIGN - Jouko Urpolahti General Manager, Vetrospace Ltd.
Episode 33 - SPECIFYING FOR ACOUSTIC COMFORT, with Jeff Fullerton, Acoustics Department Manager - Building Science Solutions at Intertek
Episode 32: SHOPPING FOR SOUND - Vicki Mantle - Muffle
Episode 31: THE SCHOOL OF NOISE - Dan Mayfield - Head ofThe School of Noise
Episode 30: Civic, Community & Culture - Well-being focused acoustical design - Adam Cossey - Hawkins\Brown
Episode 29: LIGHTS, CAMERA, ACOUSTICS! - Film Studio Acoustic Design - Barry Jobling - Hoare Lea
Episode 28: SUSTAINABLE SEPTEMBER with Quiet Mark‘s Acoustics Academy
Episode 27: REDUCING NOISE POLLUTION IN CONSTRUCTION - Peter Wilson - Echo Barrier
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