In this episode, we dissect why cold calls fail—trust starts at zero. With scams rampant, we’re wary of unknown callers. Trust is key; it’s what drives purchases, even at a premium. But how do we gain trust from the start? Research helps, but it’s out of our hands. The answer? Referrals and transferable trust. Joining us is Bill Cates, referral expert, and author, to discuss his system used by thousands to secure quality clients. Tune in for insights on building trust and leveraging referrals for business success in a conversation about the power of trust.
S13E5: Start Procrastinating Today! (Oh, right, and how does it relate to TRUST...)
S13E4: Why do we Trust Brand Names? The Trust Premium of Brands
S13E3: Why People Lie: The Science, Psychology and Consequences
S13E2: Building TRUST in Teams
S12E12: How to Choose a TRUSTED Coach
S12E11: If you TRUST me, does that mean I have to TRUST you?
S12E10: Do You Want to be TRUSTED by EVERYONE?
S12E9: Breach of Trust: "Bestselling Authors" and the Death of Professional Integrity
S12E8: Fairness, Symmetry, and TRUST
S12E7: Trusting the Skies: 3 Stories of Trust in Aviation
S12E6: Artificial Intelligence, Deep Fake, and TRUST
S12E5: How to Leave a Toxic Work Environment and Not Lose TRUST
S12E4: Broken Promises, Shattered TRUST: Why Don't We Trust Politicians?
S12E3: TRUST Attitudes, a few research findings
S12E2: Timing is Everything, Including in TRUST
S12E1: Can You TRUST an Artificial Intelligence Avatar
S11E12: Why I Don’t Do End-of-Year Planning
S11E11: Trust and Authenticity: The Vicious Cycle of Fake Apologies
S11E10: TRUST, Negotiations, and Contracts
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