The Importance of Images

Kye Ehrlich discusses how in our modern world many sales happen online where a retailer has little opportunity to interact with a customer directly. Providing statistics on consumer website actions he points how important the images used are to sales, underscoring that we are reliant upon “visual language” to draw customers in and prove to them the quality of products they are being presented. He provides listeners with several options and helpful tips on getting needed imagery either via vendor/suppliers or outside agencies. Additionally, he provides great insight on how to create needed images in-house effectively and inexpensively with minimal equipment. Kye Ehrlich is the head of photography and graphic art at The Marathon Company, a privately held, third generation family business founded in 1897 - makers of Kiddie Kraft, LeStage and Essentials by Marathon.