Kye Ehrlich discusses how in our modern world many sales happen online where a retailer has little opportunity to interact with a customer directly. Providing statistics on consumer website actions he points how important the images used are to sales, underscoring that we are reliant upon “visual language” to draw customers in and prove to them the quality of products they are being presented. He provides listeners with several options and helpful tips on getting needed imagery either via vendor/suppliers or outside agencies. Additionally, he provides great insight on how to create needed images in-house effectively and inexpensively with minimal equipment. Kye Ehrlich is the head of photography and graphic art at The Marathon Company, a privately held, third generation family business founded in 1897 - makers of Kiddie Kraft, LeStage and Essentials by Marathon.
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Mastering The Brand Balancing Act
Securing the Sale: Is Gold Filled Jewelry Right For You
Inflation Survival Guide
Say Yes to Colored Gemstone Engagement Rings
Beyond the Sparkle - Gemstones in Modern Consumer Trends
The Sustainability Opportunity: Reaching a New Customer
A Winning Formula: Email Marketing
Shining Opportunities: Embracing Lab-Grown Diamond Jewelry
Personalization & Customization: Grow & Retain a Customer Base
Diamond Inclusions: Nature’s Storyteller
Applying the 80-20 Rule to Managing Diamond Jewelry Inventory
The Power of a Strong Logo
The Growing Market for Men’s Jewelry
5 Key Insights into the Lab Grown Phenomenon
The Rise and Importance of Special and Custom Orders
The Growth and Opportunity in Colored Diamonds
Seed to Stone: A Behind-the-Scenes Tour of the Premium Diamond Growth Process
Building Your Business With Diamond Milestones
From the Laboratory: Everything Retailers Need to Know About Disclosure and Detection of Diamonds
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