What better way to follow up our Generation Wars episode than by discussing an app that has taken the younger generation by storm: TikTok. This video-centric social media app, which launched just a few years ago, has over 1 billion active users, and it shows no signs of slowing down. Join Katie, Cort, and Cam as they not only discuss this cultural phenomenon, but also the financial impact it has on users’ wallets. We’ll kick off the show with the list of the top TikTok channels. Then, we’ll dive into some outrageous TikTok statistics and talk about how this mammoth application has such influence over what its audience purchases. It all comes down to two things: marketing and wanting to fit in with your peers. Don’t miss this show as we break down the psychology of online purchases, what consumer behavior looks like on TikTok, and how the internet never forgets.
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The List: Top TikTok Accounts
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Hashtags of the week: #TikTok #OnlinePurchases #ThirstTrap #TikTokMadeMeBuyIt #Influencers #MarketingIsAGame #TryingToImpressReginaGeorge
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Episode 203: First Impressions and Dressing the Man (with John Wiggins)
Episode 202: The Price of Prom Night
Episode 201: Financial Planning for Empty Nesters
Episode 200: Celebrating with our Amazing Team
Episode 199: Financial Tips for Female Breadwinners
Episode 198: The Rise of Pickleball (with David Silberman)
Episode 197: Slicing the Pi
Episode 196: A Primer for the Oscars
Episode 195: Money Dysmorphia
Episode 194: The Best Commercials of All Time
Episode 193: Unmasking Mardi Gras
Episode 192: Love and Finances
Episode 191: That’s the Way the Cookie Crumbles
Episode 190: OK, Boomer: A Conversation on Mortgages Then and Now (with Maggie Rockett)
Episode 189: Girl Math
Episode 188: Jackpot! The Powerball Crash Course
Episode 187: The Milestone of Turning 50
Episode 186: The New Year’s Episode
Episode 185: The Great Christmas Debate
Episode 184: Gift Giving Without Guilt
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