Episode 78 - Powers Tanis of McAngus Goudelock & Courie on culture, communication and the role of marketing

Law firm culture. Articulating it isn’t easy, but it impacts all aspects of the firm, from recruitment, retention and employee experience to client engagement and business development.

On today’s episode of the CMO Series, Ali Bone is lucky to welcome someone who has successfully defined their firm’s culture - Powers Tanis, Director of Strategic Marketing and Communications at McAngus Goudelock & Courie.

Powers joins the series to share her insights on culture, communication and the role of marketing in demonstrating the firm’s values.

Ali and Powers discuss: 

• Powers’ background leading up to her current role at McAngus Goudelock & Courie
• The point in Powers’ career she realised the importance of culture and social value within the workplace, and in law firms specifically
•  The activities Powers is implementing at McAngus to cultivate and communicate culture 
• How these activities have changed and evolved in response to hybrid and more flexible working arrangements
• The impact of this very considered approach to culture within the firm in relation to recruiting talent and retaining existing talent within the firm
• How the culture impacts business development and marketing activities
• Plans for 2023 and beyond when it comes to communicating the firm’s culture both internally and externally
• Advice for other marketing professionals looking to cultivate and communicate their firm’s culture

A full transcription of this episode is available here.