Jared said something in this week’s episode that caught me off guard… He referred to the time period after release day as “Phase 2.”
We’ve talked a lot on this show about the importance of having a “post-release strategy” and not giving up after release day...
But calling it “Phase 2” gave me a more detailed perspective on what record labels should be doing in the days and months after an album (or single) has been released.
In this week’s interview with Winspear Records, Jared simply gives this over-arching strategy a name: “Phase 2”
Phase 2 is when you release bonus material, announce a tour, leak demos, or save a kid’s life at Niagara Falls and hope someone posts it on TikTok.,,
Phase 2 is just as important as Phase 1, maybe more important. This is when you double-down on your commitment to this release, regardless of how fans responded (or didn’t) on release day!
Winspear releases subsequent EPs with original demos or acoustic versions. But they take this simple strategy one step further. They create unique artwork, different track listings, and they even rename the songs slightly to help change the listeners perspective that these aren’t just cast-off demos!
Listen to learn more!
Start your own record label today with our FREE Record Label Toolkit! http://otherrecordlabels.com/toolkit
The Art of Making Irresistible Records - (Interview with Scott of A to Z Media)
Why Email is Essential for Record Labels
What Major Labels CAN'T Do!
Record Label Destroyed by Fire - (Bonus Interview with Really Rad Records)
How MySpace Changed Music - (Interview with Author, Michael Tedder)
What Happens When Your Record Contract Ends?
How To Sell More Vinyl Records! Colemine Records Interview
The 3 Creativity Killers
Off the Record: Hospitality is Cheap
How to Release a New Single
How to Be More Innovative
Deep Down Dirty Records Interview - (Giving artists a chance to be heard and to be cared for)
Interview with Scott! - (6 Years of Other Record Labels)
How to Handle Conflict (Artists Vs. Record Labels)
enjou Interview - (The wild west of streaming and playlists)
Music Industry Update - (Spatial Audio, Spotify Streams, 3tone Collapse)
Off the Record: Just Move On...
The History of Vinyl Records
Why You Should Collaborate More Often!
Allegedly Records Interview - (A marketing first approach to being a punk label)
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