Get the notes from the show and more at otherrecordlabels.com/niche
Today, we’re talking all about the power of a niche, which is from Chapter 1 of the new book, Record Label Marketing Strategies.
The term “niche” is defined as a specialized segment of the market for a particular kind of product or service.
A record label’s niche could include their genre, geographic location, social stance, or any combination of specific categories.The Art of Making Irresistible Records - (Interview with Scott of A to Z Media)
Why Email is Essential for Record Labels
What Major Labels CAN'T Do!
Record Label Destroyed by Fire - (Bonus Interview with Really Rad Records)
How MySpace Changed Music - (Interview with Author, Michael Tedder)
What Happens When Your Record Contract Ends?
How To Sell More Vinyl Records! Colemine Records Interview
The 3 Creativity Killers
Off the Record: Hospitality is Cheap
How to Release a New Single
How to Be More Innovative
Deep Down Dirty Records Interview - (Giving artists a chance to be heard and to be cared for)
Interview with Scott! - (6 Years of Other Record Labels)
How to Handle Conflict (Artists Vs. Record Labels)
enjou Interview - (The wild west of streaming and playlists)
Music Industry Update - (Spatial Audio, Spotify Streams, 3tone Collapse)
Off the Record: Just Move On...
The History of Vinyl Records
Why You Should Collaborate More Often!
Allegedly Records Interview - (A marketing first approach to being a punk label)
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