Adam Grow – COO, KORE Software
Scott Tilton – Co-Founder & CEO, Hookit
Joe Ruggiero – VP, Strategy & Business Development
Rahul Kadavakolu – Executive Director of Global Branding & Marketing, Rakuten
Ian Fitzpatrick – Head of Global Content & Digital Marketing
Warren Zola (Moderator) – Executive Director, Boston College Chief Executives Club
With most aspects of our daily lives featuring advertising or sponsorships of some kind, it is increasingly difficult for brands to quantify and attribute the value that they get out of specific sponsorships. Traditional metrics like sales and clicks have become complicated by both improved technology and bad actors, and the time it takes to see meaningful results can vary widely. With more organizations focusing on data to drive strategic decisions, sports organizations seeking partners need to provide more than simply anecdotal evidence of what brands can stand to gain. This panel will feature discussion of what outcomes matter most to brands, how sports organizations value partnerships, and how more robust data can help inform decisions on both sides of the table regarding who they choose to partner with and in what way.
The Impact of Moneyball: 20 Years Later
Player Power - Building Businesses by Empowering Athletes presented by Wasserman Foundation
Changing the Game: How the Sports Industry is Accelerating Progress in DEI
Sports & Society: Redefining Sports Culture and Organizations presented by Wasserman Foundation
Entrepreneurship for Impact: Athletes Making a Mark
Performance Under Pressure
Lessons From The Edge: Understanding Humans In The Pursuit of Peak Performance
Sports and Technology: Bringing Performance to the Next Level
The Ultimate Team Sport: Building Better Football Rosters with Analytics
Soccer’s Analytics Frontier
Leveling Up: How Basketball Teams Deploy Analytics to Develop Players
Creating an NFL Player Tracking Metric presented by ESPN
Bet On It: A Conversation on Innovation in the Sports Betting Industry
Big Events, Big Tickets, Big Experiences: Managing the Fan Experience When Stakes are Highest
Start Me Up: How New Leagues Are Innovating Sports and Capturing Fans
Partnerships 2.0: Data, Dollars, and Digitalization
Investing in Global Sports: Creating Value While Building Dynasties
Sharpening Your Edges: The Role of Analytics in Sports Betting and Fantasy Sports
Start Your Engines: How Data is Fueling NASCAR’s Strategy to Engage an Evolving Customer Base
Like and Subscribe: Co-Streaming and The Influencer Age of Esports
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