Navigating Today’s Gold Market

Gold!! One of the industry’s core products, the object of legend and myth has been rising in price for some time. How can a retailer successfully navigate this core product during changing times? Phillip Maroof, vice president of Royal Chain discusses the gold market, gold’s incredible history, as well as the gold situation today. He speaks about consumer perception and trends in gold product and provides retailers with ideas on “buying smarter”. Royal Chain is a third-generation, family-owned company located in the heart of NYC. The company is committed to the success of the jewelry industry and it’s family of retailers.