Retail Focus 11/14/21 – Communicating with Consumers About Holiday Purchases; Party City Shifts Focus

Our interview guest is Tobias Buxhoidt, CEO and co-founder of parcelLab, who joins us to discuss customer expectations surrounding post-purchase communication from retailers and what retailers can do to turn negative events surrounding supply chain, fulfillment, or last mile into positives. In news, Party City looks to pivot their focus to year-round celebrations (but not at the expense of seasonal sales) and they provide an update on Halloween sales. Also, we look at a merger between two northeastern U.S. grocers and a report on traffic trends at U.S. malls.

 

Our partner for this week’s show is Quantum Metric (visit https://quantummetric.com/podoffer and use the code RETAILFOCUS to see if you qualify to receive their “12 Days of Insights” offer).