If you've ever thought you could make your own energy bar, or sports drink, or any other kind of athletic food, it's always good to hear how others have done it.
My guest today is Jess Cerra, founder of JoJe Bar, a gluten free, real food energy bar designed for endurance athletes.
She shares her startup story, telling the unlikely series of events that led to launching, building, and ultimately selling a sports nutrition brand.
We also talk a little about how her upbringing and support throughout her racing career came full circle to putting on her own event that helps fund scholarships for other girls in her community.
It's a fun story that, as a fellow entrepreneur, I love sharing to inspire you to follow your own dreams and see where they take you.
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101 - Sea Otter Recap
100 - Silca explains their Strip Chips, Chain Waxing System & more!
099 - Fox explains Pressure Balancing in 2025 GRIP Dampers
098 - Sherpa Map Routes us to Better Cycling Maps
097 - Ride1Up rallies for affordable e-bikes that don't suck
096 - Park Tool’s Calvin Jones riffs on bike tools & bad repairs
095 - Red Bull Advanced Technologies & BMC talk bikes
094 - Watt Bike tells how to get faster & stronger on the bike
093 - Why Adaptive Mountain Bike Trails are the Future
092 - Ornot’s Startup Story w/ founder Matt Quann
091 - Thesis’ Randall Jacobs opens up on the cycling industry
090 - Ian Boswell’s Gravel Adventures
089 - Parlee Cycles is back!
088 - Moots Express carbon e-gravel bike explained
087 - Shimano explains the new GRX 12-Speed
086 - Chris Canfield explains multi-link suspension designs
084 - How Jenny Graham set an around-the-world record
083 - Parcours on aerodynamics of wide rims, gravel tires & more!
082 - Lachlan Morton is just enjoying the ride
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