Embracing sustainable practices isn’t just about “doing good” or a marketing buzzword. It’s about staying competitive, meeting customer expectations and positioning your business for the future. Alex Morgan, Director of Sustainability and Innovation at MJJ Brilliant discusses the current state of sustainable practices in jewelry manufacturing, strategies a retailer can implement to embrace sustainability, and future trends and innovations that are shaping the sustainable jewelry movement. MJJ Brilliant is widely recognized as the leading manufacturer of fine fashion jewelry in the US.