We have a highly specialized guest who will help us navigate the evolving landscape of consumer behavior as it relates to demand generation. Deanna Shimoto, with over eight years of expertise in marketing and demand generation, joins us to share insights that couldn't be more relevant to our current business climate. As Deanna aptly puts it, "Buyers, consumers in general, are spending significantly more time digging in and doing their own research." This shift in consumer behavior is transforming the way businesses need to approach sales and marketing.
In this episode, we explore the reasons behind this shift and how it's affecting various industries, including the car vending machine trend exemplified by Carvana. Trust, efficiency, and control have become paramount for today's consumers. Whether you're in B2B or B2C, understanding and adapting to these changing dynamics is crucial. We'll delve into the importance of trust, the consequences of broken trust, and the need to align your strategies with evolving consumer preferences.
Join us as we uncover the keys to thriving in this new landscape of consumer behavior with Deanna Shimoto on "Rooted in Revenue." Be ready to look at transforming your business strategy and stay ahead in today's ever-evolving market.
Links from this episode:
Protect Your Business, Protect Your Clients: Mastering Internal Controls and Security
Building a Sustainable Tech Stack - Do you still use it?
Visionaries & Integrators: Navigating the Generalist vs. Specialist Hiring Maze
Love, Hate, Delegate: Transforming Your Business Through Delegation
Mastering Growth: 4 Signs You Need a Business Asssessment
Prioritize for Profitability: Establishing Foundational Systems for Business Growth
You Can't Manage What You Don't Measure
From Chaos to Clarity: A 3 Step System to Organize Your Business with Debi Davis
Customer Intelligence Fuels Growth - The Overlooked Metrics
Runway to Lift-Off: Rapid Product Launch
Stories Forge Trust, Vulnerability Connects People
The Digital Handoff: Digital Asset Transitions for Your Organization
Career Conversations That Drive Engagement and Success
Strategizing AI Adoption: An Ethical Roadmap for Businesses and Schools
You Can Work Full-time AND Be a Published Author
Fostering Psychological Safety: A Key to Company Success
Skills Needed to Drive Performance Through Effective Coaching
Preventing Management Failure: Immersive Simulations Offer Solutions
Mastering Competitive Analysis for Sales Success
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast