Episode 140 - Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services?

“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value?

Today, Cam Dobinson welcomes Brenton Anderson, Director of Marketing and Business Development at Dentons Australia, to the CMO Series Podcast to dive into what might be the biggest missed opportunity for professional services firms.

Brenton and Cam discuss: 

• Why value-led business development is something that firms should consider
• Where the typical firm can do more to deliver value through BD?
• The types of interactions firms and lawyers should aim for in their day-to-day practice
• How to get that first meeting so you can deliver value
• How to create a BD methodology that will have a meaningful impact at scale
• What success looks like when you get it right
• Advice to firms trying to deliver value through their BD