Episode 65 - Jen Dolan of Katten on establishing a successful work culture within legal marketing

The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of the marketing and BD department, and the broader firm, shifting, how can leaders establish an environment that engages employees, promotes productivity and keeps morale high?

 

Today, we are lucky enough to speak with someone well-versed in cultivating a cohesive culture within their firm, James Barclay welcomes Jen Dolan, Chief Marketing and Business Development Officer at Katten to the CMO Series. 

 

Jen shares how their feedback programs enable them to listen, engage and unite teams, building a healthy and successful work culture within the firm.

 

Jen and James discuss:

• Jen’s career journey to her role now at Katten
• Why Jen recently completed an MBA, and her experiences during that time
• How those experiences have influenced Jen’s leadership style at Katten, particularly when it comes to managing culture
• The perception of the firm’s culture eroding with teams not returning to the office, and whether that’s a misconception
• How to go about rectifying any culture challenges, such as introducing feedback programs and listening circles 
• How management processes and feedback initiatives work in practice
• Notable successes of running feedback programs
• Advice for marketing and BD leaders looking to implement similar programs