Silver has been enjoying a growing percentage in sales and a more predominant place in the product mix at retail. On behalf of Plumb Club Member Samuel B, Cheryl Kremkow talks about the factors that have helped this bright, white metal become a rising star for retailers. She touches on silver’s historic jewelry heritage and on its designer affiliations and provides statistics on how the category is expected to grow in the coming years. Additionally, she paints a picture of the silver customer, illustrating how important they can be for a retailer’s business and gives practical tips on how to get and grow that relationship. The Samuel B. Collection, as with award-winning designer Samuel Benham brings more than 30 years of art and jewelry experience to their collections that focuses on quality, craftsmanship and innovation.
Break Six Rules to Sell More Bands
Mastering The Brand Balancing Act
Securing the Sale: Is Gold Filled Jewelry Right For You
Inflation Survival Guide
Say Yes to Colored Gemstone Engagement Rings
Beyond the Sparkle - Gemstones in Modern Consumer Trends
The Sustainability Opportunity: Reaching a New Customer
A Winning Formula: Email Marketing
Shining Opportunities: Embracing Lab-Grown Diamond Jewelry
Personalization & Customization: Grow & Retain a Customer Base
Diamond Inclusions: Nature’s Storyteller
Applying the 80-20 Rule to Managing Diamond Jewelry Inventory
The Power of a Strong Logo
The Growing Market for Men’s Jewelry
5 Key Insights into the Lab Grown Phenomenon
The Rise and Importance of Special and Custom Orders
The Growth and Opportunity in Colored Diamonds
Seed to Stone: A Behind-the-Scenes Tour of the Premium Diamond Growth Process
Building Your Business With Diamond Milestones
From the Laboratory: Everything Retailers Need to Know About Disclosure and Detection of Diamonds
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