The Passle Podcast - CMO Series
Business:Marketing
Welcome to a milestone episode of the CMO Series Podcast. We're pulling out all the stops to celebrate our 100th episode by taking a look back at our favourite moments as well as a sneak peek into the future of professional services marketing and business development.
I'm thrilled to be joined by Yasmin Zand, as we embark on a journey through the realm of modern marketing. We'll uncover the fascinating world of the composable approach to website architecture and explore the remarkable ways AI can supercharge your content marketing efforts. Plus, we'll share invaluable insights gleaned from our incredible guests, who spilled their secrets on successful law firm rebranding, building enterprise-scale websites, and forging a digital-first strategy.
A big thank you to our guests, including Julie Stott, CMO at Travers Smith, Mary-Anne Russell, Global Managing Director of Marketing & Sales Enablement at AMS, Crossley Sanford, Managing Director at Ankura and Barney O’Kelly, UK Marketing Director at AlixPartners who left us awestruck at CMO Series Live in London. And heartfelt thanks to all the guests who have made the CMO Series the success it is today. Get ready for more amazing spotlights over the course of the next 100 episodes!
Episode 140 - Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services?
CMO Series Podcast LIVE - Erin Stone Dimry on Positioning Your Firm as the Go-To Choice
Episode 139 - Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey
Episode 138 - Vicky Hanks of Blake Morgan on Building an Effective Employee Brand
CMO Series REPRESENTS - Empathy in Action: Kristen Gibbons Feden’s Journey to Justice
Episode 137 - Deborah Farone on Why BD Coaching is Essential for Women
Episode 136 - Sheenika Gandhi of Greenberg Glusker on Reimagining Associate Training For BD Success
Episode 135 - Vicky Cunningham of Efficio Consulting on Aligning Content with the Client Journey
Episode 134 - Matt Dixon of DCM Insights on What It Takes To Be A Rainmaker in Today’s Market
CMO Series REPRESENTS - Inspiring Inclusion: Creating a Culture of Action and Accountability
CMO Series REPRESENTS - Inspiring Inclusion: Promoting a Culture of Recognition from the Top
Episode 133 - Susanne Pugsley on What it Takes to Become a Marketing & BD Consultant
Episode 132 - Hugo Peña of Gonzalez Calvillo on The formalisation of Law Firm Business Development
Episode 131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand
Episode 130 - Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD
Episode 129 - Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms
Episode 128 - Melodie Tilley of FordHarrison on Creating A Culture Of Human Connection In Legal Marketing
CMO Series REPRESENTS - Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging
Episode 127 - Karen Snell of Kennedys on Modernising & Globalising a BD function
Episode 126 - Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development
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