Episode 98 - Suzie Williams of McMillan on The Client Experience & Differentiating the Firm’s Brand

It’s often challenging to fully illustrate what differentiates a law firm from others in the market. Being able to articulate the unique value a firm offers is a key element of the role of the CMO.

Today on the CMO Series, Charles Cousins is lucky enough to dive into this topic with Suzie Williams, National Director, Marketing & Business Development at McMillan.

Suzie and Charles discuss:

• Suzie’s journey to her role at McMillan and the specific moment differentiation became a key consideration
• The importance of client listening and feedback
• How to demonstrate the talent and experience within your firm in an authentic way 
• The role of the marketing team in building diverse teams
• Advice for others trying to build a point of difference for their firm