Jake and Gino Real Estate Entrepreneurs

Stop Trusting Your Gut! 6-Step Framework for Smarter Real Estate Decisions 🧠 | How-To with Gino

Learn how to move beyond emotional impulses and use critical thinking to evaluate opportunities, align them with your long-term vision, and assess hidden costs and consequences. Gino walks through a real-life case study of a failed partnership to show you how to avoid costly mistakes and make empowering decisions that scale your business.🔑 Key Takeaways:✅ Don't Trust Your Gut Alone: While intuition is important, relying solely on emotions can lead to bad deals. You need a logical, rational framework for critical thinking.➤ The 6-Step Decision Framework:✦ Does it align with your vision? Will this move you closer to your long-term goals?✦ Have you researched the market/idea? Don't be a "novice investor." Do your due diligence on financials, partners, and scope of work.✦ Do you have the time to implement it? Be honest about your bandwidth. Will this distract you from your core business?✦ Can you acquire the capital? If you don't have the money, do you have a concrete plan to get it (e.g., seller financing, partners, syndication)?✦ Will it give or deplete your energy? Is it a soul-sucking endeavor or something that excites you? Aim for "happy money."✦ Do you have the skills/experience? If not, who can you lean on? Don't be blindsided by your own lack of knowledge.✅ Assess Potential Costs & Consequences: Always consider the downside. What's the "return on effort"? Is the juice worth the squeeze? Think about tied-up capital, lost time, and stress.✅ The Power of "Simmering": Don't rush big decisions. Take a step back for a day or two to let new variables emerge and gain clarity.❓ Question for the Audience: Can you share a time when trusting your gut led to a bad real estate or business decision? What did you learn from that experience? Let us know in the comments! We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why Personal Branding Beats External Branding Every Time

In this episode, Gino Barbaro sits down with Aaron Fraser, founder of the Action Sports Club and bestselling author. Aaron shares his powerful transition from a professional snowmobile racer facing a career-ending injury to becoming a leading expert in helping athletes build personal brands.They dive deep into why building a brand around yourself—your face, your name, and your values—is far more effective and transferable than trying to build an "external" company brand first. Learn how authentic storytelling can attract major opportunities without the need for a hard sell, and discover the crucial difference between branding, marketing, and advertising.If you are an entrepreneur, real estate investor, or athlete looking to monetize your passion and land deals, you need to understand the strategy behind true personal branding.Here are the key takeaways from this episode:✅ Personal vs. External: Why it’s crucial to build a brand around your name before launching external products or company names. Personal brands are flexible; external brands get stuck.✅ The Value Proposition: Branding isn't just visual design; it’s what people say about you when you aren’t in the room. It must align with your core values (like the Shaq example discussed).✅ The Power of Story: How sharing your authentic origin story can attract partners and investors without you ever having to "pitch" them.✅ Defining the Terms: A clear breakdown of the difference between Branding (the identity), Marketing (the overall universe), and Advertising (driving the sale).✅ Sponsorship Strategy: Why having huge "eyeballs" on your content doesn't guarantee sponsorship. It's about the alignment of your audience avatar with the sponsor's product.Question for you: Are you currently focusing more energy on building your personal brand (your name and reputation) or an external company identity? Let us know in the comments below!➡️Check out Incogni: https://incogni.com/jakeandgino ➡️Check out NordProtect: https://nordprotect.com/jakeandgino and use code jakeandgino at checkout. We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How to Run a Real Estate Business 🏢

In this video, Gino Barbaro breaks down the 5 Key Functions required to run an efficient, scalable real estate business. Most "gurus" only teach you how to buy and finance a deal (the sexy parts), but they ignore the operations and management that actually make the deal profitable. Learn how to move from being an overworked landlord to a true business executive.Key Takeaways:✅ Job vs. Business: Why most entrepreneurs inadvertently sign up for a "job" when they start investing, and how to shift to a business mindset.✅ The Unsexy Truth: Marketing and Operations aren't glamorous, but they are the only way to scale, find off-market deals, and attract top talent.✅ The Property Log: The essential tool you need for every single asset (whether you have 1 unit or 1,800) to track CapEx, vendors, and maintenance history.✅ Vision vs. Infrastructure: How to balance the "Entrepreneur" who wants to grow with the "Investor" who needs to protect capital. Let's Connect!Question of the Day: Be honest: If you stepped away from your real estate portfolio for a month, would it continue to run efficiently, or would it fall apart? Which of the 5 pillars do you need to work on most? Let us know in the comments! 👇 We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The $9 MILLION Secret: Why Franchising Is The Single Greatest Wealth Creator on Earth

He dives into the secrets of the most lucrative "niche" businesses (you won't believe the average revenue of a closet company!) and reveals the non-negotiable criteria for identifying a scalable, high-profit franchise that can withstand market cycles—and why he is absolutely avoiding the food industry right now.🔑 Key Takeaways:✔️ Franchising is the Ultimate Wealth Methodology: It takes ordinary people and gives them the tools to execute an exceptional, proven business model flawlessly, creating scalable wealth.✔️ The Riches are in the Niches: Cliff reveals that specialty, non-glamorous businesses—like closet organization or gutter services—often generate significantly higher average annual revenues (up to $9 million) than generalist or highly-saturated concepts.✔️ The Ideal Business Model: Focus on scalable, non-brick and mortar franchises that can be operated from a home or vehicle, are fully burdened with labor, and maintain a 15-20% profit margin to be run by a "manager of managers."✔️ Proof of Concept & Royalty Sustainability: A franchise hits true sustainability for the franchisor around 100 units operating, meaning they have a proven distribution channel that works across different regions.✔️ Avoid Food: Due to the combined pressures of supply chain disruption, skyrocketing rents, increased insurance, and legislated minimum wage hikes, Cliff believes the food industry is currently too high-risk for new franchise investment.❓ Question for the Audience: Based on Cliff's advice about the "riches in the niches," what obscure or specialized business have you seen that's secretly crushing it, and why do you think specialization is so profitable?➡️Check out Incogni: https://incogni.com/jakeandgino ➡️Check out NordProtect: https://nordprotect.com/jakeandgino and use code jakeandgino at checkout. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

STOP Making This Investor Mistake! Why Your 'Great Deal' is Failing | Top Real Estate Hires Pt. 2

Join Gino Barbaro of Jake and Gino as he continues the discussion on the crucial team members you need to build a scalable and successful real estate enterprise. He stresses that in the current market cycle, the focus has shifted entirely from just "buy right" to mastering the "manage right" component. If you neglect operations, even the most promising acquisitions will turn into "crappy deals".In this video, Gino breaks down the complex reality of raising capital and highlights why Investor Relations is not a side job—it's an entirely separate business that demands a dedicated, critical hire.🔑 Key Takeaways:✅ Great Deals Become Crappy Deals: In this phase of the market cycle, a lack of focus on asset management and operations will destroy returns, turning your best finds into failures.✅ The Foundational Hires: The non-negotiable early hires include a Property Manager, Asset Manager, and Bookkeeper, as discussed in the previous video.✅ Two Businesses, Not One: Running a multifamily operation and managing the equity/investor relations side are two different businesses that require separate systems and attention.✅ The Critical Capital Relations Hire: If you are raising outside capital from day one, you must be prepared for the burden of investor reports, newsletters, K1 distribution, and constant communication—a full-time role that cannot be ignored.✅ The Scaling Tipping Point: Around the 300 to 500 unit mark, most investors become completely overwhelmed by these operational functions and realize they can no longer do everything themselves. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.