The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

PPC for Home Services is Dying (Episode 496)

This week Chris Schaeffer discusses issues around the home service industry in Google Ads. The market has changed and many businesses are lowering their budgets and changing their strategies for ppc in the home services industry. Let's talk about why the ppc home service industry is dying.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Ranking Bid Strategies From Worst to Best (Episode 495)

This week Chris Schaeffer ranking the best and worst Google Ads bid strategies. There are a lot of options on Google for search campaigns and there is only 1 bidding strategy that is considered the BEST one. And that means there are a lot of others that are basically trash.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

PPC Basics - Simple Ad Strategy That Works (Episode 494)

This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads for headline CTR and we can use this data to make critical decisions about the best headlines to use in campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

My 3 Favorite Google Ads POWER TOOLS (Episode 493)

Want to get things done faster in Google Ads? Check out these three power tools that can help you become more effective in Google Ads. Also, MERRY CHRISTMAS! I'll be back in 2026 with more Google Ads podcasts.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

5 Things You Need to Know About a CLICK in Google Ads (Episode 492)

What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you need to know about a click on google ads search campaigns!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com