The Science of Social Media

'Bluesky Wants to Help Creators Make Money' — COO Rose Wang: Introducing Buffer Chat

Buffer Chat is Buffer's brand-new show — get a sneak peek of what to expect in this bonus episode. Find all episodes of Buffer Chat here →---Bluesky wants to be a new home for creators, on their terms. 🦋 In this episode of Buffer Chat, host Kirsti Lang sits down with Rose Wang, COO of Bluesky, to explore the platform that’s shaking up social media as we know it. Rose breaks down how Bluesky is different, from empowering users with custom feeds to ensuring creators can truly own their audience and content. She also touches on the platform's plans for subscriptions and how a premium account might work.Whether you’re curious about decentralized platforms or looking for ways to grow your personal brand, this episode offers really helpful guidance for both beginners and intermediate Bluesky users.What you’ll learn:🌀 How Bluesky’s decentralized model works and why it’s a game-changer for creators.✨ The power of custom feeds, moderation tools, and Starter Packs to create your ideal online community.🎨 Why Bluesky is a must for creators — from better organic reach to the promise of monetization💸 How Bluesky's upcoming subscription model is going to work🏗️ Features coming to Bluesky in 2025--🦋 Follow Rose on Bluesky: https://bsky.app/profile/rose.bsky.team--🌟 Ready to explore Bluesky? Here are some more resources that could help:► All of Bluesky’s Features (So Far) and How to Use Them: https://buffer.com/resources/bluesky-features► 7 Bluesky Content Ideas and Tips for Your Next Post: https://buffer.com/resources/bluesky-content-ideas► The Significance of Bluesky and Decentralized Social Media: https://buffer.com/resources/bluesky-decentralized--🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers.► Get started with Buffer for FREE: https://buffer.com► Join the Buffer community: https://buffer.com/community-- 👀 Find us on socialLinkedIn: https://linkedin.com/company/bufferappInstagram: https://www.instagram.com/bufferThreads: https://www.threads.net/@bufferBluesky: https://bsky.app/profile/buffer.comTikTok: https://www.tiktok.com/@bufferappFacebook: https://facebook.com/bufferappMastodon: https://mastodon.world/@buffer

From Zero to 30K YouTube Subscribers in Six Months

Ready to unlock the secrets to YouTube growth? In this episode, we delve into the world of YouTube and share invaluable tips from YouTube creator Paul O'Malley. Learn how to harness the power of short-form content, optimize your posting schedule, and make the most of Buffer's new scheduling feature for YouTube Shorts. With Paul's expert guidance, we'll uncover the strategies you need to expand your audience, captivate viewers, and skyrocket your success on the platform. Cheers, Phill! Shownotes: Learn more about Buffer + YouTube: https://buffer.com/youtube Paul’s YouTube channel: https://www.youtube.com/@paulomalley Paul’s Mastodon account: https://universeodon.com/@paulomalley

Why you shouldn't add links to your social posts

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach and have attempted to determine why some posts (with links) get less views than others. Tune in to hear why. I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes. As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show). Create your Start Page today: Buffer.com/start - Phill Shownotes: https://www.agorapulse.com/social-media-lab/linkedin-comments-link/?ref=buffer-resources https://www.socialinsider.io/blog/linkedin-posts-with-link/?ref=buffer-resources

What is the Ideal TikTok Length?

Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators who make both short and longer videos on the platform. I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes. As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show). Cheers! Phill Shownotes: Ideal TikTok length data: https://twitter.com/stokel/status/1459171303227904000 Wired article: https://www.wired.co.uk/article/tiktok-wants-longer-videos-like-not TikTok want longer videos: https://www.protocol.com/entertainment/tiktok-longer-videos-ads Paris Hilton's 10-min long TikTok: https://centennialbeauty.com/how-hiltons-10-minute-long-advertisement-won-tiktok/ Umber's TikTok: https://www.tiktok.com/@bufferapp/video/7192654781238758699?lang=en Jess Hunt's TikTok: https://www.tiktok.com/@jesshunt02 Research on TikTok CTR: https://www.tiktok.com/business/library/Auction_Ads_Creative_Tips.pdf Naomi Burtt's TikTok: https://www.tiktok.com/@naomiburtt Mitra's viral TikTok: https://www.tiktok.com/@bufferapp/video/7195600797516893486 TikTok best practices: https://buffer.com/resources/get-started-on-tiktok/ How to gain more TikTok followers: https://buffer.com/resources/tik-tok-how-to-get-followers/ Best time to post on TikTok: https://buffer.com/library/best-time-to-post-on-tiktok/ Get started with Buffer: https://login.buffer.com/signup?product=buffer&plan=free

It’s Here… AI for Social Media Scheduling

Hello there! Today, we're talking about the brand new Buffer AI Assistant, a game-changer in the world of social media management. With the ability to suggest post ideas, write posts for you, optimize, shorten, or even translate your content, the AI Assistant is like having a virtual marketing assistant at your fingertips. Don't worry, it's not a replacement for creators, it's designed to help you tweak, improve, and optimize your work. Discover how the AI Assistant can help you save time, grow your followers, and create engaging, click-worthy posts for any channel. Join us for a beginner's guide to using AI in social media management! P.S. This description was written entirely by Buffer’s AI Assistant! Shownotes: Try Buffer’s AI Assistant: https://publish.buffer.com/content/new Learn more about Buffer’s AI Assistant https://buffer.com/ai-assistant/ Umber’s blog about AI: https://buffer.com/resources/conflicted-ai-writer/ Subscribe to our newsletter: https://buffer.com/newsletter Join our Discord community: https://discord.gg/EgGrmX6NTu