AdExchanger

Healthy Growth In The Age Of AI

Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she's turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.

What Marketers Miss When Their Data Isn't Inclusive

Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn't just a measurement failure; it's a missed growth opportunity for brands.

From Avoiding Bad Ads To Demanding ROI

Verification used to be about keeping brands away from the bad stuff. Now, verification providers have to prove that the "good" stuff actually performs and that quality really moves the needle, says Integral Ad Science CEO Lisa Utzschneider.

Freestar's CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers

Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web's best bet for survival in the AI search era.

In Platforms We Trust?

The future of measurement is automated – but can marketers trust the black box? Kantar's chief product officer, Ty Ahmad‑Taylor, shares his take. Plus: performance meets brand and measurement "at the speed of culture."