Sean Zinsmeister, VP Product Marketing, ThoughtSpot & John J. Wall, Partner, Trust Insights
Data and The New Normal of Remote
Jocelyn Brown, VP of Customer Success at Allocadia- Return on Intent, BI, and Attribution
In this episode Jocelyn talks about: Data supported decision making Why it's not about ROI Marketing performance management
Scott Brinker, VP of Platform Infrastructure at Hubspot - China, Customer Ops, and Citizen Tech
In this episode Scott talks about: Martech in China The Martech 5000 Marketing Governance
Sam Usem of 3M - Digging Into The Data, Managing Massive Installs, and Staying Agile
In this episode Sam discusses: Getting marketing teams to understand the results from their tools The unique challenges of being the largest install for a SaaS vendor Using governance to hold the ship together while remaining agile
Amit Bendov of Gong - Call Analysis, The Science of Sales, and Unsupervised Learning
In this episode Amit Talks about: The role of data for the modern sales rep Processing voice and context Unsupervised learning in speech analysis