The Futur with Chris Do
https://feeds.megaphone.fm/TFL6245334029/Episode List
How to Market Your Services the Right Way w/ Chris Do | Ep 411
In this episode, Chris Do breaks down why most creatives struggle to market their services effectively—and how that changes in 2026. He explains the critical difference between designing for “anyone” versus building services for a clearly defined, high-value client. Through real examples and audience interaction, Chris shows how understanding psychographics, not just demographics, unlocks better offers, clearer messaging, and higher pricing. The conversation emphasizes why targeting clients with money, urgency, and alignment is not selfish but strategic. Timestamps (00:00) — Intro (01:03) — Psychographics over demographics (02:10) — Identifying your best clients (03:58) — Why broke clients limit growth (05:22) — Pricing math and marketing budgets (07:05) — Levels of business competition (12:02) — Clarity creates massive value Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Business of Design Systems and Standards w/ Jesse Reed | Ep 410
In this episode, Chris Do sits down with designer, publisher, and entrepreneur Jesse Reed to explore the intersection of design systems, business, and long-term creative impact. Jesse shares his journey from Pentagram to co-founding multiple ventures, including Standards Manual, Order, and Standards, and explains how each evolved from curiosity-driven projects into sustainable businesses. The conversation highlights the importance of focus, simplicity, and decision-making in both design and entrepreneurship, especially when building systems meant to scale across teams and industries. Throughout the discussion, Jesse emphasizes that timeless design principles—typography, structure, consistency—remain unchanged even as tools and platforms evolve. Timestamps (00:00) — Intro (06:45) — Founding Standards Manual (13:30) — Crowdfunding lessons learned (20:10) — Balancing multiple companies (27:05) — Focus versus simplicity (33:50) — Business models in design (40:20) — Brand guidelines evolution (46:55) — Emotional branding shift (53:30) — Rebrand backlash explained (01:00:05) — Criticism and creative success (01:06:10) — Collaboration over competition Check out today's guest, Jesse Reed: LinkedIn: https://www.linkedin.com/in/jesse-reed-108b9614 Instagram: https://www.instagram.com/jrfo/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
The Marketing Genius of Better Call Saul w/ Chris Do | Ep 409
In this episode, Chris Do breaks down a powerful lesson on positioning, marketing, and sales using a scene from the TV series Better Call Saul as an unexpected case study. By analyzing Saul Goodman’s pivot from selling cell phones to selling “privacy,” the episode illustrates how redefining a product around a specific pain point can instantly create demand. The discussion highlights how effective positioning isn’t about changing the product itself, but about reframing who it’s for and why it matters. This real-world example makes abstract marketing concepts tangible and easy to understand Timestamps (00:00) — Intro (01:37) — Creating customer demand (02:36) — Selling privacy positioning (06:35) — Positioning definition explained (08:28) — Go where customers are (10:55) — Blue ocean strategy Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Build Your Success Formula w/ Jodie Cook | Recast
In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring journey — from building and selling a 20-person social media agency to launching Coachvox and becoming a Forbes contributor. In this episode, we explore what it means to have a success system, why simplifying your communication matters, and how persistence and visualization play a huge role in achieving your goals. We also get deep into personal reflections — like the lessons we learn from childhood and the hidden power of discomfort as a sign of growth. If you’ve ever wondered what your unique formula for success might be, this is an episode you won’t want to miss. Timestamps (00:00) - Intro (02:00) - Jodie’s journey and recent achievements (06:15) - The power of children’s books in storytelling (10:30) - Personal success systems explained (13:45) - Success stories: Taylor Swift, Jeff Bezos, Elon Musk (17:00) - Visualization and goal setting (21:45) - Communication and cultural understanding (25:00) - Using personal strengths for success (29:00) - Powerlifting and competitive mindset (32:00) - Visualization as a success tool (37:30) - Cosmic perspective and clarity (43:00) - My personal success system exploration (55:00) - The importance of persistence and adaptability (01:02:00) - Creativity, patterns, and personal growth Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: https://www.jodiecook.com/ Instagram: https://www.instagram.com/jodie.cook_/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
Designing a Life That Fuels Creativity w/ Mo Said | Ep 408
In this episode, Chris Do sits down with Mo Said, founder and creative director of Mojo Supermarket, to unpack what it really means to build an interesting life, business, and brand. Through stories from Mo’s journey—starting an agency with little structure, growing it into a global creative force, and constantly chasing curiosity—they explore why interesting work comes from interesting people living intentional lives. The conversation weaves through personal risk, creative courage, and the idea that misalignment, not overwork, is often the true cause of burnout. Timestamps (00:00) — Intro (06:12) — Taking risks without fear (12:05) — Failure builds personal value (17:48) — Finding what interests you (23:31) — Why boredom causes burnout (29:14) — Stories make people memorable (34:52) — Applying interest to branding (40:33) — Creative strategy in practice (45:58) — Pitching bold campaign ideas (51:27) — Selling ideas with confidence (56:49) — Creativity versus business tension (01:02:15) — Structure fuels creative output (01:07:36) — Planning life in short sprints (01:12:08) — Constraints spark innovation Check out today's guest, Mo Said: LinkedIn: https://www.linkedin.com/in/mosaid YouTube: https://www.youtube.com/@mosaidshow Instagram: https://www.instagram.com/mosaidshow/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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