The IAB Australia Podcast

The Big Themes of 2026: An Industry Perspective

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, speaks with Kirsty Heywood from Publicis Groupe, Chris Manson from Ogury, and Mitch Greenway from OpenX, as well as Chair of the Executive Technology Council about the future of Australia’s digital advertising market. They discuss measurement beyond impressions, integrating AI, unifying audience strategies, supporting publisher sustainability, and navigating privacy and fragmented consumer journeys, while driving efficiency, growth, and responsible media practices through collaboration, data, and technology. Listen now!See omnystudio.com/listener for privacy information.

The Big Themes of 2026

In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Director of Research Natalie Stanbury, Director of Policy & Regulatory Affairs Sarah Kruger, and Tech Lead Jonas Jaanimagi to outline the key priorities shaping the digital advertising landscape in 2026. Marking IAB Australia’s 21st year, the team explores the Future of Measurement project, advances in experimentation and incrementality, evolving privacy reforms, publisher sustainability, and the practical realities of AI and agentic innovation. Listen now!See omnystudio.com/listener for privacy information.

Assessing Audio Advertising Outcomes

In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, engages in a discussion with Tom Sheppard, General Manager of Media Technology at Atomic 212, and Jan Bojko, Associate Director of Marketing Science, JAPAC at Spotify. Together, they explore the findings of a comprehensive case study on Bupa's innovative digital media campaign. The conversation highlights the importance of integrating diverse research methodologies to measure campaign effectiveness, including insights on emotional connections, attention metrics, and return on advertising spend. Listeners will uncover strategies for navigating the competitive landscape of health insurance marketing and learn how to leverage data-driven insights to enhance future campaigns. Listen now!See omnystudio.com/listener for privacy information.

Unlocking the Power of Gaming: Insights and Opportunities for Advertisers

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, explores the dynamic world of gaming advertising with industry experts Yun Yip, Chief Commercial Officer at iion, and Ori Gold, CEO and Co-Founder of Bench. Together, they discuss new research on attention across various gaming formats, revealing the untapped potential of this medium in reaching diverse audiences. The conversation delves into the misconceptions surrounding gaming demographics, the importance of creative integration, and the evolving measurement landscape. Tune in to discover actionable insights for marketers looking to harness the power of gaming in their advertising strategies.See omnystudio.com/listener for privacy information.

Making DOOH make sense: AI, context and creativity in 2026

In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Henry Hellegas, Sales Director of Perion, and Lee Foster, Head of Product at Nunn Media. Together, they delve into the evolution of programmatic digital out of home advertising, discussing the significant growth in agency adoption and the challenges of understanding this dynamic medium. Discover their unique career journeys, gain insights into the importance of dynamic creative optimisation, and learn actionable strategies to effectively leverage programmatic buying for impactful advertising campaigns. Listen now!See omnystudio.com/listener for privacy information.