BrandWidth

Thoughts: Some Initial Takeaways From Dinner With Gary Vaynerchuk

I got some great advice from Gary at dinner last night and it really speaks to who I am as a businessperson. Are you an operator or a creator? I am the latter. Here is my first brain dump from dinner.

Brain Dump: When Marketing Fails, Brand Has Your Back

What the hell will you do when marketing stops working or when you're no longer the flavor of the moment? Build your damn brand online. If you're in radio, TV, sales, chiropractic... name it, you need to build a brand around YOU. John Jay & Rich have done this incredibly well as radio hosts. Why? Because the flavors in radio may change, but when the iHeart flavor changes to the new guys, John Jay & Rich have the BRAND equity to self-sustain without the big media company behind them. Pay attention broadcasters, own your brand, don't let your company own it. Episode 5

A Client Conversation: The Value Of Brand Strategy

Many businesses spend lots of time and money on marketing and advertising, very few, except for big companies, focus on their brand. The brand is what will keep your business alive when times get tough. In Episode 2 of BrandWidth, you'll hear a call between the owner of a multi-state restaurant chain and some of their brand challenges and me.

A Business Conversation: Documenting The Journey, Why Wait?

Do you wait and plan your content or do you put the wheels in motion now? In Episode #1 of BrandWidth, I jumped on Facebook Live with Daan Schmidt of Schmidt Communications in the Netherlands. We talked about the launch of Daan's upcoming podcast and his choice to wait until September to launch. #brandwidth