REWORK

Built on Intuition

Not every product decision comes from a spreadsheet. In this episode, Jason Fried and David Heinemeier Hansson talk about trusting your instincts when building something new. They share how experience sharpens those instincts over time, and how real products produce the feedback that actually moves things forward.Key Takeaways00:11 – Letting your gut guide decisions03:54 – Strengthening instincts through real choices05:08 – Sometimes the best move is simply to build it07:49 – Breaking free from analysis paralysis15:02 – Real products bring real feedback17:11 – Learning to trust your own judgment18:26 – Welcoming feedback instead of fearing itLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

AI Revisited - part 2

Following up on an earlier conversation about AI, this episode shifts to the product side of the discussion. Host Kimberly Rhodes chats with 37signals CEO and co-founder Jason Fried about his daily AI use, what it's helped him do more efficiently, customer expectations, and how he's thinking about AI's role in future product updates.Key Takeaways00:12 – Putting AI tools to work06:42 – Using AI to reclaim time, not replace thinking12:19 – Where 37signals sees thoughtful implementation fitting in17:16 – Why rushing adoption can backfire18:25 – The ongoing debate from the customer perspective21:45 – Why workforce changes aren’t always tied to automation25:40 – Human interaction still mattersLinks and ResourcesThe owner's word weighs a ton by Jason Fried on Signal v. NoiseFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Talk directly to your customers

Connecting with customers is part of the job. In this episode, Jason Fried and David Heinemeier Hansson share why staying close to the people who use your product still matters, even as companies scale. They touch on writing customers directly, keeping the door open after the first reply, and why real conversations beat shouting into the social media void.Key Takeaways00:11 – Writing customers from a real inbox05:21 – Building real relationships with the people who use your product11:34 – Keeping the line open after the first exchange14:07 – Why email still feels more personal than sliding into DMs19:29 – Getting to know who your customers actually are21:55 – Why real human connection is still the pointLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Move fast when you can

Sometimes speed matters more than polish. In this episode, the team shares how a HEY Calendar feature went from idea to shipped in about a day — and what made that possible. It’s a look at when moving quickly helps, when it doesn’t, and how writing clean code gives you room to change your mind later without breaking everything.Key Takeaways00:11 – Shipping a new feature in roughly a day03:14 – Catching the moment while it's hot08:02 – Shortening the path from idea to implementation12:04 – Making change easier with clean, thoughtful code19:42 – Designing things that hold up and are easy to fix22:51 – Building for the futureLinks and Resources"Building HEY Calendar's Year View" from Michelle Harjani's HEY WorldMaintenance of Everything (Part One) by Stewart BrandFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

You've launched... now what?

The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line.Key Takeaways00:10 – What happens shortly after launch02:09 – Dialing the team back05:10 – Product touch ups and enhancements06:16 – Returning to a familiar work rhythm07:16 – Balancing the product push with real breaks10:39 – Not letting early signups call the shots20:32 – Sticking with what works for your team22:00 – Putting the product ahead of quick money moves27:26 – Why launch buzz doesn’t last foreverLinks and ResourcesThe Great Falls of Boeing, Intel, and Apple from David Heinemeier Hansson's HEY WorldFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X