The Australian Seller

TAS 165 – Brand Rescue Mission! Ben Leonard on building a $6m brand, selling it, and buying it back 5 years later to start all over again.

In the 1970’s and 80’s there was a famous Australian businessman, Kerry Packer who sold a popular TV station he owed to an upcoming businessman, Alan Bond for 1.2 Billion in 1987. In 1990: Packer bought it back for only A$250 million, after Bond’s empire collapsed under financial pressure just 3 years later. This deal became legendary in Australian business history. Packer famously quipped: “You only get one Alan Bond in your lifetime, and I’ve had mine.” Ben Leonard sold his $6m P/A Brand, Beast Gear to aggregator, Thrasio in 2019. Thrasio has since filed for bankruptcy and Ben was able to negotiate to buy back Beast Gear after it had been completely driven into the ground. Today’s story has everything, how Ben grew Beast Gear from nothing to $6m in 4 years to how the aggregator destroyed everything that had made Beast Gear such a great brand. Now Ben has it back and is publicly documenting the rescue mission to re-build Beast Gear to its former glory. Watch the mission on YouTube here: Website: https://brandrescuemission.com/ Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction! If you own or work for a consumer products brand and need help setting up or running your Amazon business including managing your Sponsored Advertising, feel free to get in touch with me – I run an Australian based Amazon Account Management Consultancy agency, helping private label sellers as well as household brands in Australia and internationally, like No Pong, Lucent Globe and TafToys just to name a few…. Please visit www.Amasphere.com.au – an official Amazon Service Provider. The post TAS 165 – Brand Rescue Mission! Ben Leonard on building a $6m brand, selling it, and buying it back 5 years later to start all over again. appeared first on The Australian Seller.

TAS 164 – 35,000 sales in 1 hour using TV Shopping, QVC, TVSN, Chicago Home Show, Gov’t Grants and more with Mike Allsop.

G’day and thanks for joining me this week! This is an episode you do not want to miss! Mike Allsop joins me for the second time on the show this week. Mike first came on the show, way, way back in Episode 9! Mike’s always been in sales, working for household brands like Tefal & Jamie Oliver. A few years back, he pivoted from selling on Amazon, to helping and supporting inventive, mostly Australian brands get into retail. Today we talk about how he’s helped Brands utilize TV Shopping through the likes of QVC in the states, TVSN here in Australia and other countries. He also has retail and distribution connections globally which he leverages to help Brands get into Retail in the USA, Europe and many other markets. To add the cherry on top, Mike has dozens of connections with the Federal and State grants bodies here in OZ to help fund your international expansion. If you’d like to have a no-obligation chat with Mike, you can contact him directly on 0409 204 716. Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction! If you own or work for a consumer products brand and need help setting up or running your Amazon business including managing your Sponsored Advertising, feel free to get in touch with me – I run an Australian based Amazon Account Management Consultancy agency, helping private label sellers as well as household brands in Australia and internationally, like No Pong, Lucent Globe and TafToys just to name a few…. Please visit www.Amasphere.com.au – an official Amazon Service Provider. The post TAS 164 – 35,000 sales in 1 hour using TV Shopping, QVC, TVSN, Chicago Home Show, Gov’t Grants and more with Mike Allsop. appeared first on The Australian Seller.

TAS 163 – Tik Tok Shops, Influencers, Advertising and Amazon Partners with Tik Tok – Graeme and Rafay from TheUpTik.com explain

Ex Primary School teacher (and Amazon Seller) Rafay and ex-Real estate agency owner (and Amazon Seller) Graeme from TheUpTIK join you today. As a 58 yo non-Tik Tok user, I ask all the dumb questions about Tik Tok Advertising, Tik Tok Shops, Finding Influencers for your Brand’s products and everything in between. Rafay, Graeme and I are holding a Webinar next Tuesday 20th August 2024 in The Australian Seller Facebook group which dives into everything we’ve chatted about today and much more. In order to watch us, you’ll need to join the group, so head over to www.theaustralianseller.com/facebook This will be an awesome webinar you don’t want to miss! Jamie and Michael from End Game Network are holding the Southern Seller Fest again this year in Singapore on the 19th and 20th of November. Just head over to www.southernsellerfest.com to find out more – tickets start from $149. Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction! If you own or work for a consumer products brand and need help setting up or running your Amazon business including managing your Sponsored Advertising, feel free to get in touch with me – I run an Australian based Amazon Account Management Consultancy agency, helping private label sellers as well as household brands in Australia and internationally, like No Pong, Lucent Globe and TafToys just to name a few…. Please visit www.Amasphere.com.au – an official Amazon Service Provider. The post TAS 163 – Tik Tok Shops, Influencers, Advertising and Amazon Partners with Tik Tok – Graeme and Rafay from TheUpTik.com explain appeared first on The Australian Seller.

TAS 162 – Amazon to Bakers Delight. 23 YO Dominic from Brisbane and his Amazing Journey

Dominic from Think 4 Earth started selling reusable bread bags on Amazon USA just 5 short years ago, straight out of High School. As you’ll hear in today’s conversation, Dominic’s a bit of a self starter and a hell of a go-getter! About 9 months ago, he sent a package of his bread bags (and a nice letter) to Baker’s Delight (Australia’s largest nationwide bakery chain). Fast forward to today and his bags are in 50 stores across Australia. He still sells his bags at the markets on the weekend to stay in touch with his customers, and has huge plans for the future. This is a great chat you don’t want to miss! Jamie and Michael from End Game Network are holding the Southern Seller Fest again this year in Singapore on the 19th and 20th of November. Just head over to www.southernsellerfest.com to find out more – tickets start from $149. Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction! If you own or work for a consumer products brand and need help setting up or running your Amazon business including managing your Sponsored Advertising, feel free to get in touch with me – I run an Australian based Amazon Account Management Consultancy agency, helping private label sellers as well as household brands in Australia and internationally, like No Pong, Lucent Globe and TafToys just to name a few…. Please visit www.Amasphere.com.au – an official Amazon Service Provider. The post TAS 162 – Amazon to Bakers Delight. 23 YO Dominic from Brisbane and his Amazing Journey appeared first on The Australian Seller.

TAS 161 – Forward Contracts, Canton Fair, Supplier Relations and auditing your Supply Chain. Jim Vrondas from WorldFirst explains.

Jim Vrondas from World First joins me today and we chat about the importance of Supplier Relations, actually visiting your suppliers rather than relying just on Alibaba for your sourcing needs from afar. At the Amazon Collective back in March, Jim did a presentation about Forward Contracts which sound might sound a bit ‘dry’ but in reality can eliminate your currency movement risks and is super easy to set up. Speaking of Jim, he invited me to speak alongside other ecommerce experts at the free World First event next Thursday 1st of August. If you’d like to register for free, head over to www.theaustralianseller.com/worldfirst …and Jamie and Michael from End Game Network are holding the Southern Seller Fest again this year in Singapore on the 19th and 20th of November. Just head over to www.southernsellerfest.com to find out more – tickets start from $149. Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction! If you own or work for a consumer products brand and need help setting up or running your Amazon business including managing your Sponsored Advertising, feel free to get in touch with me – I run an Australian based Amazon Account Management Consultancy agency, helping private label sellers as well as household brands in Australia and internationally, like No Pong, Lucent Globe and TafToys just to name a few…. Please visit www.Amasphere.com.au – an official Amazon Service Provider. The post TAS 161 – Forward Contracts, Canton Fair, Supplier Relations and auditing your Supply Chain. Jim Vrondas from WorldFirst explains. appeared first on The Australian Seller.