Life and Mission

Life and Mission

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Storytelling and writing are essential skills for missionaries, ministry and nonprofit leaders. In fact, if you struggle to tell stories, you'll struggle to raise the funds you need. Kay Helm is a writer & editor with experience in missions and the business world. She founded Mission Writers in 2022 to help missionaries write fundraising appeals and powerful stories to share with supporters. In this podcast, she offers tips you can use today to improve your missions & nonprofit writing.

Episode List

Building Blocks of Storytelling: What

Feb 10th, 2026 9:00 AM

We’re in the middle of our series on the six building blocks of storytelling: Who, What, Where, Why, When, and How. Today, we’re diving into WHAT. The “what” of your story can do so much more than just describe your work. In this episode, I’ll show you how your “whats” can help move people from surface-level giving to true, heart-level involvement with your cause. Send me your questionsSupport the showMission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!

Building Blocks of Storytelling: Who

Jan 27th, 2026 11:00 AM

When you get the WHO right, your writing stops feeling like a sales pitch and starts feeling like an invitation to a shared mission. Send me your questionsSupport the showMission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!

Six Building Blocks of Storytelling

Jan 13th, 2026 12:00 PM

Today, and in the next few episodes, we’re going all the way back to the most basic building blocks of storytelling: who, what, where, why, when and how.Simply including these in your content isn’t enough. Over the next few episodes, we’ll discover how using these building blocks effectively can move you from just reporting dry facts to building a world your donor can step into.Send me your questionsSupport the showMission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!

Season 4 of Life and Mission

Jan 13th, 2026 11:00 AM

Whether you're a missionary, a nonprofit leader, a change maker of any kind, you know that a powerful story can open hearts for people to join you in your mission.In season 4 of the Life and Mission Podcast, we're looking at the building blocks of every persuasive story: who, what, where, why, when, and how. Sounds basic, But I'll offer a few twists that you might not have heard before. Grab your notebook and get ready to tell stories that build relationships and raise more for your mission! ​Send me your questionsSupport the showMission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!

Nonprofit Newsletter Notes

Feb 8th, 2024 10:00 PM

In this episode, I'm answering questions about nonprofit newsletters.How many newsletters should you send?How fancy do they need to be?What else can you do with those stories?Why send a print newsletter by mail when you can send email instead? One key thing you don't want to leave out.------------Send me your questionsSupport the showMission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!

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