The Podcast Why

Welcome to The Podcast Why

If you’ve ever felt stuck, inconsistent, or started doubting your show, you’re not alone—and this podcast is for you.Welcome to The Podcast Why—I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting.After more than a decade working behind the scenes with everyone from solo creators to big business podcasts, I’ve learned that the secret to a sustainable show isn’t perfect gear, viral moments, or chasing algorithms. It’s about knowing your “why.”I share what you can expect from each episode: short, focused, and practical ideas to help you reconnect with your purpose, clarify the direction of your show, and make podcasting feel more meaningful and manageable. Every episode includes real stories from my years of podcast consulting and simple reflection questions so you can take action right away.Subscribe to get my latest content in My Podcast Guy NewsletterIf you’re ready to go deeper than surface-level advice and build a show that’s aligned and worth the effort, join me for season one. Let’s rediscover your why together and create a more intentional, fulfilling podcasting journey. Hit play—your mic, your listener, and your future self will thank you.You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2025 My Podcast Guy

The HIGH ROI of Email Newsletters for Podcasters

Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor.Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience. 1) Strengthen the Relationship Between You and Your Listeners2) Convert Subscribers to Listeners3) Share Additional Content with Your SubscribersPodcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2025 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

Revised Best Times To Send Your Emails in 2023

The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans. They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: Which day of the week is everyone sending their campaigns? Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaignsWhich day of the week generates the most opens?Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by MondayWhat time of the day generates the most opens?Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone).And more takeaways in this episode.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2025 My Podcast Guy

Grow Your Business Podcast Session Announcement

Has your business considered podcasting?Or is your current business podcast not growing your brand?Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast!You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters.+ Why are podcast websites so important?+ What makes your podcast unique on social media?+ What does monetizing your podcast really mean?+ Why should your choice of podcast equipment be the LAST thing you need to consider?+ What do experienced podcasters wish they would have known earlier?Learn how to focus on the WHY you're podcasting, not on the HOW to podcast.The session is Wednesday, September 28th from 4pm-6pm in The Big Room at CD 92.9 FM in The Brewery District. Following the session, The Big Room will be the place to network and ask more questions during our infamous Beerstorming Session.Thanks to MyPodcastGuy.com, Robles Designs, TJE Communications, Don The Idea Guy, and CD92.9 FM.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

My Tips for Better Podcast Marketing

As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement.Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not working, for podcasters. Whether they are my podcast clients, or I see and hear comments made by other podcasters in podcast groups.In the end, we all learn from the successes and the misses. Since the beginning of the year, I have been making quick notes to myself, observations as they are, about the successes and the misses I have experienced with my clients, as well as what I see commented on by other podcasters. And I now have enough to where I think they should be placed on a Note To Future Me episode - for you and for me.Here we go…My favorites? If I HAD to choose, I would say #20, #30 and #33.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2025 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP